Goals:
- Determine the client's objective needs based on a thorough examination of their situation, both individual and contextual;
- Establish objectives and goals to be met;
- Create a theoretical framework for the process of implementing Brands, in all of their various dimensions.
- Identify areas of activity and establish primary communication points;
- Select the most appropriate work tools and develop a Personal Communication Plan.
Recipients:
Individuals seeking to develop their own public image and a strong, positive personal image.
At the end of the plan, you will be able to:
- Develop a dynamic and functional Personal Communication Plan that allows the client to present himself as a Brand in public space, based on the proposed objectives.
Work plan:
1. Analysis, diagnosis and identification of objectives;
2. Brand creation principles and the new Digital Paradigm;
3. Personal Branding;
4. Presentation and Personal Communication Plan discussion;
5. Practical training.
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